How to Use the ILLUMINATION Substack Mastery YouTube Channel to Grow Your Audience

Practical tips for uploading your videos to our community channel as writers on Medium, Substack, and other platforms

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Subscribe to ILLUMINATION Substack Mastery YouTube Channel

Dear Writers,

As the media coordinator of ILLUMINATION Integrated Publications on Medium and Substack and also the owner of the Videos/Podcasts publication, I want to share this exciting opportunity with you. If you’re passionate about expanding your reach and connecting more deeply with your audience, then our YouTube channel might just be the tool you’ve been looking for.

This community channel will allow you to directly publish videos that promote your Medium stories and especially Substack newsletters, adding a dynamic layer to your content marketing strategy.

My Substack mentors, including Dr Mehmet Yildiz (Newsletter) who wrote a book about it titled Substack Mastery, told me that YouTube has the highest conversion rate for paid subscribers on Substack. Therefore, we decided to offer this service as part of our 3-tier subscription model for creators, freelancers, and content entrepreneurs.

Our YouTube channel is not just a place to upload videos. This channel is a community where authentic voices illuminate the platforms and shine. By sharing your content here, you amplify your work and contribute to a collective mission of ethical storytelling and education.

We’re committed to publishing only ethical content that aligns with YouTube’s guidelines, ensuring that this platform remains a safe and positive space for all creators and viewers. We don’t publish harmful content. Videos you upload must belong to you, or you need to obtain approval from their creators.

Video content is a powerful medium that can enhance your written work, offering a new way to engage with your readers. Whether you’re sharing insights about your latest Medium story, giving a sneak peek of your Substack newsletter, or discussing your creative process, videos allow you to connect with your audience on a more personal level.

Plus, with the rising popularity of video content, this is a chance to tap into a broader audience and potentially increase your income through more visibility and interaction.

YouTubers serve millions of subscribers. We will also grow our channel and reach a broad audience globally.

You can apply to get a manager access to our channel by filling this form which we also use for bloggers. By filling this form you can be both a blogger and YouTube contributor of ILLUMINATION Substack Mastery.

Once you create your videos, getting them published on the ILLUMINATION Substack Mastery YouTube channel is straightforward. Here’s how you can do it:

🌟 How to Get Started: A Simple Guide 🌟

✅ Step 1: Log in to YouTube

• 🔑 Go to YouTube and log in with your Google account that has manager access to the channel.

✅ Step 2: Switch to the ILLUMINATION Channel

• 👤 Click on your profile icon in the top right corner of the screen.
• 📜 From the dropdown menu, select the ILLUMINATION channel where you want to upload your video.

✅ Step 3: Access YouTube Studio

• 🛠️ Once you’re on the correct channel, click on your profile icon again and select “YouTube Studio.”

✅ Step 4: Upload the Video

• 🎥 In YouTube Studio, click the “Create” button (a camera icon with a plus sign) in the top right corner.
• 📤 Select “Upload videos” from the dropdown menu.

✅ Step 5: Choose Your Video File

• 🗂️ Click on “Select files” and navigate to the video file on your computer.
• 🖱️ Alternatively, you can drag and drop the video file into the upload window.

✅ Step 6: Fill in Video Details

• 📝 Add a title, description, and any relevant tags for your video.
• 🎨 Choose a thumbnail, select a playlist, and set the audience (whether it’s made for kids or not).
• 📈 You can also add video elements like cards or end screens to enhance viewer engagement.

✅ Step 7: Set Video Visibility

• 🔓 Decide on the video’s privacy setting: Public, Unlisted, or Private.
• ⏰ You can also schedule the video to be published at a later date if needed.

✅ Step 8: Upload and Publish

• ✔️ Once you’ve filled in all the necessary details, click “Next” until you
• reach the “Visibility” stage.
• 🚀 Click “Publish” to make the video live immediately, or choose a scheduled time if you’ve set one.

✅ Step 9: Manage the Video

• 📊 After the video is uploaded, you can manage it from the “Content” tab in YouTube Studio.
• 🔍 Here, you can edit details, view analytics, or make further changes as needed.